Methodology
INBOUND MARKETING
We apply Inbound Marketing as the art and science of attracting the buyer through the generation of relevant, opportune and valuable content that expands the knowledge of the consumer at all stages of the customer journey.We are convinced that, in order to achieve concrete and measurable results for our clients, it is necessary to design and implement comprehensive digital strategies, based on a structured, robust and consistent methodological process.
Thanks to the rigorous application of our methodology, we have achieved results with sustained effectiveness rates over 90%.
INBOUND MARKETING OBJECTIVES
1. Increase brand visibility on the Internet through global positioning tactics, website optimization and the creation of valuable content targeted to users’ searches and interests.
2. Capture leads and traffic to the website: At MT Agencia we are committed to accompanying users in the purchase decision process with the purpose of converting them into real sales opportunities. To achieve it, we rely on one of the main strategies of Inbound Marketing: offering quality content through landing page forms to obtain customer data and nurture the company’s databases.
3.Nurture potential customers and retain current customers through valuable and constant content. For the former, this step is fundamental, as it converts potential customers into real customers organically. For the latter, offering new high-quality content generates trust and loyalty to the brand. With this, we take care of the correct segmentation of the database to execute specific action plans and provide the right information to the right person at the right time.
When the first contact between a company and a potential customer is established through Inbound Marketing, it happens by choice of the consumer
PRE-PRODUCTION METHODOLOGY
At MT Agencia, we know that, in order to be effective, it’s essential to fully understand our clients before starting any process. Knowing our client is, simply, an act of responsibility. For this reason, and as a first step, when we start a business relationship, our clients fill out a Brief, we develop a Digital Survey and, together, we carry out a Brand Workshop. All in order to understand the 3 basic elements and pillars of any Digital Strategy: Brand, Concept and Target.
→Brief: it contextualizes us about the client’s business and market. It shows us the critical elements of the environment that we must take into account in the development of the Digital Strategy.
→Competitor Analysis: identifies internal and external market variables seen from a digital perspective. It allows us to measure the current state of a Brand and its environment of online and offline competitors.
→Brand Workshop: seeks to achieve key definitions from a digital perspective around the Brand, its concept and its Buyer Persona. It is nurtured with the Brief and the Digital Survey, and includes topics such as: the personification of Brand and Target Customer; Brand Pillars and Strategic Framework; and, Communication Framework and Graphic Framework.
Once these activities are developed, we proceed with the preparation of the Digital Marketing Plan (DMP), which is the backbone of the Digital Strategy and the roadmap of all the activities to be developed. This plan includes:
- Target segmentation
- General Strategy Plan
- Initial assumptions
- Strategy Framework (Growth / Brand Scenario)
- Tactical Framework (KPI’s)
- Editorial Framework
- Communications Framework
- Graphic Framework
- Network Plan (Content Grid)
- Control and follow-up mechanism
- Digital advertising budget
- Key success factors
In summary, there are 23 activities that take 3 weeks of work and allow us to start a serious and planned strategy.
FOR MT-AGENCIA